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Moat

IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…

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Sport360 announces agreement with global digital analytics experts Moat

Sport360 recently announced a new agreement with Moat, the renowned attention-analytics specialists based in New York that was acquired by Oracle earlier this year. Accredited by…

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Mediaquest partners with Moat to ensure transparency

UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in “attention analytics”…

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Omnicom Media Group extends Moat partnership to MENA

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

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Spotify gives artists power to block misattributed tracks in new beta feature

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IKEA turns store strolls into rewarding steps

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TOD gears up for FIFA World Cup 2026 streaming across MENA

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