Millennials and Generation Z talent look for purpose not a job
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They…
NEWS
Hit reset
Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including…
NEWS
Sound plans
American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with the start…
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