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Microsoft, Publicis expand AI partnership for ‘Agentic’ marketing era

Microsoft and Publicis Groupe have announced an expansion of their long-standing strategic partnership to build a full-stack, AI-powered marketing solution aimed at helping businesses navigate the…

NEWS

Core42 appoints former Microsoft executive Sherif Tawfik as Chief Business Officer

Core42, a G42 company focused on sovereign cloud and AI infrastructure, has appointed Sherif Tawfik as its Chief Business Officer (CBO) as part of efforts to…

NEWS

Google, Microsoft continue non-defense work with Anthropic after Pentagon blacklist

Google and Microsoft said they will continue working with artificial intelligence company Anthropic on non-defense projects after the U.S. Department of Defense blacklisted the firm from…

NEWS

Global Digital Advertising Market to Hit $2.19 Trillion by 2035: Report

The global digital advertising market is expected to more than double over the next decade, reaching USD 2,189.37 billion by 2035, according to a new report…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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2025 reminder for 2026: Microsoft study on who must adapt fast to AI

As 2026 begins, a Microsoft Research study published last year is being revisited by policymakers, employers, and workers alike, offering a data-backed snapshot of which jobs…

NEWS

Microsoft announces $17.5 bn investment in India, its ‘largest ever’ in Asia

Several global corporations have announced large investments this year in India, which is projected to have more than 900 million internet users by year’s end. Global…

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Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023

  Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.  

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Who’s Afraid of Big Bad Tech?

As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as recession rumors…

NEWS

Majid Al Futtaim Launchpad Accelerator Program Announces SME Winners to Join Ecosystem

  In partnership with Microsoft and AstroLabs, Majid Al Futtaim’s Launchpad program enters an exciting new phase, having successfully identified ambitious brands for a unique strategic…

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Women To Watch 2022: Rachel Dunn

Communications Director MEA, Microsoft and Chair & Board Member of Global Women in Public Relations

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InMobi Expands Partnership with Microsoft Advertising into the Middle East

Microsoft Advertising extends its relationship with InMobi into Southeast Asia, Turkey, the Middle East, and South Africa. InMobi will be responsible for enterprise and strategic sales, account…

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WARC Report: Big Tech’s Shares Growing Significantly In Post-Covid Era

Eight Big Tech platforms (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) are on course to account for 10.0% of all worldwide ad investment by…

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Companies in MEA Need to Overcome Barriers to Unlock Value of 5G

A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and ability to…

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