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Metaverse

UAE Chosen to Host the Annual International Esports Tournament – Games of the Future in 2025

The decision comes after a rigorous bidding process, which saw nine potential hosts vying for the opportunity. The decision was announced at the first-ever World Phygital…

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The Pizza Hut Back-to-School Campaign Keeps the Summer Fun Alive

Pizza Hut Middle East takes its food experience into the Metaverse with the first-ever Pizza Hut world on Roblox.  

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The Commerce of the Metaverse

By Nyka Miglani, Head of Strategy at Liquid Retail 

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VUZ Partners with MBC Group to Expand its Video Content Offerings & XR Experiences

VUZ, the leading immersive social app that allows users to stream and experience a new level of realism in extended reality (XR) and the metaverse, has…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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MEmob+ Announces New Exclusive Partnership with Artifact Labs

MEmob+ has entered an exclusive partnership with Artifact and Materia to jointly offer a Metaverse activation platform, Metaverse design studio, and go-to-market consulting services.

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CNN Dives into the Metaverse in first episode of Decoded

From virtual worlds to digital economies, the metaverse is the next phase of the internet. CNN’s Anna Stewart meets the key players working in this space on her…

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The Bold Group Announces First-Ever Saudi National Day Celebration in the Metaverse

The Bold Group has developed an unparalleled immersive experience on the metaverse by displaying Saudi culture in a new digital realm. The virtual Saudi National Day…

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Young Gamers are Globally Embracing the Metaverse

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future of entertainment.

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Adverty & Yazle Announce Exclusive In-game Ad Partnership in MENA Region

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with Yazle.

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W Motors Ventures into the Metaverse

W Motors is launching the HyperWolves NFTs, representing the spirit animal of the W Motors cars, the Wolf. 

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Meta Launches Horizon Worlds in Spain and France

Meta made the headlines yet again with the announcement of its Horizon Worlds Launch in parts of Europe, France and Spain. This initiative builds on the existing…

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Emirates NBD Launches Global call for Metaverse Start-ups

The initiative is lined with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world.

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Chainalysis Report: Real Estate & Gaming are Growing in the Metaverse

For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed a yearlong…

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