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As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle

As the ink dries on the global deal creating the world’s largest marketing communications group, the industry’s gaze has shifted to a complex chessboard: the Middle…

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As Omnicom absorbs IPG, all eyes turn to the MENA power puzzle

Transparency in the storm: How the GCC managed crisis communication

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA