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Mediabrands

The Future Is Addressable

Gosia Wajchert, Regional Director MENAT - Addressable Media and Digital Partnerships at Mediabrands, deep-dives into the trends that will shape programmatic advertising in the coming months.

NEWS

Mediabrands Ranked No.1 Media Agency Group in MENA by RECMA

Mediabrands takes the top spot for the fourth consecutive year, earning 50% of the total points scored in the category.

NEWS

IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network’s Media Responsibility Push

Media responsibility principles officially adopted by the 4As and Media Responsibility Index endorsed by the Global Alliance for Responsible Media (GARM), continuing the initiative’s success.

NEWS

Interpublic Group announces management succession at Mediabrands

Matt Seiler will step down as global CEO of IPG Mediabrands, effective May 1, and will remain chairman of the group through 2015 to ensure smooth…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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