Mazher Abidi - Communicate Online

Mazher Abidi

Data Goals for 2021? Take 2020’s Lessons Forward

Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we use it.

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

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