Mastercard turns passion into purchase
Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…
INSIGHTS
RAJA RAJAMANNAR, MARKETING, JUST ADD PASSION
Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.
NEWS