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Mastercard

Mastercard turns passion into purchase

Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…

INSIGHTS

RAJA RAJAMANNAR, MARKETING, JUST ADD PASSION

Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.

NEWS

Yazle, Dentsu, and Mastercard Join Forces to Enhance Sustainable Advertising

Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.

NEWS

FP7McCann in Partnership with Mastercard and McDonald’s, win Marketing Society Award

The Marketing Society Awards identify marketing excellence and have been widely recognized in the UK as the leading marketing awards since they were first launched in…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Driving Digital Acquisition for Gen Z

Tim Buckler, Product Director & Digital Marketing Lead at Mastercard, details how a brand can engage and convert the younger generation of consumers online.

NEWS

McCann Istanbul Appointed as Mastercard Agency of Record

McCann Istanbul reports into FP7McCann regionally.    

NEWS

Mastercard Launches Its First-Ever Music Album

"Priceless" was created with Timbaland’s Beatclub collaboration supporting emerging artists and fans with a passion for music.

NEWS

Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”

Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands for 2021 report. This year's report highlighted that the world's most valuable…

NEWS

Audio Marketing: Are You Ready to Talk the Walk?

Communicate’s latest issue is out. This quarter, we deep-dive into the promise of audio, exploring the marketing potential of podcasts and music streaming platforms, the power…

NEWS

Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja…

NEWS

Mastercard’s Beatrice Cornacchia talks new logo, sonic branding & Storylab

In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases,…

NEWS

All about Mastercard’s new visual and audio brand identity

When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name from its…

NEWS
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