UAE fintech platform Botim has partnered with Mastercard to launch Mastercard One Credential, an all-in-one card solution that allows eligible cardholders to access multiple payment options…
Ahmed Abdel-Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion-led brand strategy that converts emotional connection into…
Raja Rajamannar, chief marketing and communications officer for Mastercard speaks to Communicate about several hot-button issues.
Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.
The Marketing Society Awards identify marketing excellence and have been widely recognized in the UK as the leading marketing awards since they were first launched in…
Tim Buckler, Product Director & Digital Marketing Lead at Mastercard, details how a brand can engage and convert the younger generation of consumers online.
McCann Istanbul reports into FP7McCann regionally.
"Priceless" was created with Timbaland’s Beatclub collaboration supporting emerging artists and fans with a passion for music.
Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands for 2021 report. This year's report highlighted that the world's most valuable…
Communicate’s latest issue is out. This quarter, we deep-dive into the promise of audio, exploring the marketing potential of podcasts and music streaming platforms, the power…
Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja…
In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases,…
When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name from its…
Stay in the know
What are you interested in?
