GCC as the bridge in a fragmented global ad-tech market
Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital PLC, says how the Gulf’s startup ecosystem, AI adoption, and digital-first strategies could position the region…
NEWS
WPP and Sorrell’s battle for this agency could cost him his shares
A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to withdraw share…
NEWS