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Martech

2026: Marketing’s shift from scale to precision is about to accelerate

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already started altering…

NEWS

Unlock the Power of NFTs: Essential Dos and Don’ts for Brands and Game-Changing Event Strategies

By Mirko Maccarrone, Director of Web3 at Lightblue

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“Generative AI Only Knows What It Knows”

Karl Escritt, CEO of Like Digital & Partners, discusses the big generative AI questions.

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Marketing Mania Wraps Up its 3rd Edition at GITEX 2022

The first-of-its-kind marketing and creative trading show brought experts from across the creative industry together this year at GITEX, which was hosted at the Dubai World…

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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How AR Makes You Fall in Love with a Product

By Elias Karam, Strategic Planner at Publicis

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Add Fuel to Your Funnel

Targeting consumers at each stage of the purchase funnel yields better results. Sara Naja, Associate Director at MEmob+, explains how.

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MarTech Major WebEngage Expands into Middle East and Africa Region

Customer engagement and campaign managing operating system announces its expansion in the MENA region following high demand.

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Data-Driven Marketing Platform MEmob+ Welcomes Near as New Investor

Singapore-based Near acquires a minority stake in MEmob+, owned by Dubai-based Akama Holding, in a deal that values the company at AED91 million.

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Taking Events in the 3D Dimension

How hybrid platforms are the future of the events industry in the GCC.

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TikTok’s Shant Oknayan on the New AR Branded Effects

TikTok recently unveiled its new augmented reality (AR) Branded Effects solutions for brands. On this occasion, Communicate had a chat with Shant Oknayan, General Manager of Global Business…

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The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand…

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Deezer It Like It Is

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah,…

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Game On! Why Brands Shouldn’t Overlook Videogames in Their Media Strategies

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for…

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