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Market Research

WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

NEWS

68% of MENA’s Influencers Measure Success Through Reach & Shares

In its new InfluAnswer Arabia report, Weber Shandwick shares insights related to topics on the minds of MENA’s content creators, and how brands can build closer…

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Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row

New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world's most attention-grabbing ad platform.

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TikTok Introduces What’s Next: Gaming Trend Report

The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Epsilon Study: Marketers are Leaving Opportunity on the Table Without Programmatic Off-Site

Only 37% of retailers currently have off-site programmatic advertising as part of their retail media/monetization strategy. 48% of brands expect their retail media investments to increase…

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Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023

  Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.  

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State of the UAE Retail Economy Report Reveals Consumer Spending Growth of 19% in 2022

Majid Al Futtaim's State of the UAE Retail Economy report finds that UAE recorded its strongest GDP growth since 2006, actualizing it to 7.9%. An increase in…

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YouGov’s Advertiser of the Month UAE – February 2023

Which brands made it to the top?

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MENA CSR Report 2022: UAE, KSA Continue To Take The Lead in Regional CSR

Cicero & Bernay Communication Consultancy and 3Gem Research & Insights launch the third edition of the annual regional corporate social responsibility survey report.

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YouGov: 25-34 Year-Old Report Highest Engagement on Digital Media in the UAE

YouGov's latest Global Media Whitepaper report studies media behavior across 18 international markets. The report finds out how in-person media activities are most likely to grow in…

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Houbara Launches Inaugural ESG Report

Houbara, an integrated creative and content-driven communications agency released its inaugural Environmental, Social, and Governance (ESG) Report for 2021.

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What Are the Mobile Preferences of the Viewers During the FIFA World Cup 2022?

Digital Turbine conducted World Cup Research to understand and analyze the behavior and preferences of viewers in UAE, KSA, and Egypt during the World Cup, as well…

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Forrester Agency Assessment Names OMG as “Leader” Among Other Media Groups

US-based independent research consultancy, Forrester, has just released its analysis of the seven major media agency groups based on a wide range of capabilities and service…

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