Mario Soufia - Communicate Online
Mario Soufia

Inside WPP Media’s winning streak: $87M in the Gulf, and a total reset in Egypt 

WPP Media has emerged as the standout performer across two of the Middle East’s most closely watched media markets in the first half of 2026, according…

INSIGHTS

MENA’s recovery is not a rebound, it is an acceleration phase: Mario Soufia

In this conversation, Mario Soufia, Regional Managing Director, WPP Media, outlines how the Middle East and North Africa’s advertising and marketing landscape is evolving from recovery…

CANNES-LIONS

Communiquestion: Embracing Change in 2021

We asked the industry: What is the most important development that you foresee for the GCC media industry in 2021?

NEWS
Branded

Communicate survey tracks GCC agency salaries

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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