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Loreal Paris

Sit Al Bait: A campaign that transformed “housewife” into “woman of the house” 

A year after launch, L’Oréal Paris’s ‘Sit Al Bait’ evolved from an advertising campaign into an educational initiative. Developed by FP7 McCann, McCann Paris, and Current…

CANNES-LIONS

L’Oréal Middle East & Astrolabs Launch Innovation Challenge for MENA’s Beauty Startups

The challenge - TechQuest is an extension of L'Oréal's Big Bang Beauty Tech Innovation Program - an innovation competition for the beauty sector in the South…

NEWS

Case Study: L’Oréal & UM MENAT Utilize DV Authentic Brand Suitability to Drive Campaign Performance

DV Authentic Brand Suitability helped reduce ad block rates by 82% in L'Oréal Middle East campaign through their media partner, UM MENAT.

NEWS

L’Oréal Taps Accenture to Reimagine Consumer Experiences

L'Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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