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Localization

AI accelerates content, but localization costs climb: Study

Companies are embracing generative artificial intelligence to produce marketing and corporate content at scale, even as most say they do not trust the technology to understand…

NEWS

Why Localization Matters in the Middle East

By Prashant Malaviya, Vice Dean of Programs, Georgetown University’s McDonough School of Business.

NEWS

Tale of the Adidas Trefoil: How the Brand X VICE Adapted the Originals Campaign to the Middle East

Late last year, Adidas tugged on our heartstrings with the launch of its global Originals campaign, paying homage to the legacy of the trefoil iconography and…

NEWS

Top reasons why online Arabic content is key in your digital pursuits

By Léa Allam, social media account manager, Bruce Clay MENA After doing a quick Google search in Arabic, you’ll notice a significant difference in the search…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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