Beiersdorf drives 102% incremental revenue for NIVEA through data collaboration with LiveRamp and Publicis Groupe Middle East
Leveraging first-party retail transaction data through LiveRamp’s Data Collaboration Platform, Beiersdorf unlocked 53% new shopper growth and a 94% new-to-brand lift from competitor audiences.
NEWS
LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation
The unique collaboration creates a new ecosystem for brands and retailers, driving education, adoption, and incremental growth in commerce media.
NEWS
