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LiveRamp

Publicis acquires LiveRamp in all-cash deal valued at $2.2 billion

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening the French advertising group’s investments in data, artificial…

NEWS

Beiersdorf drives 102% incremental revenue for NIVEA through data collaboration with LiveRamp and Publicis Groupe Middle East

Leveraging first-party retail transaction data through LiveRamp’s Data Collaboration Platform, Beiersdorf unlocked 53% new shopper growth and a 94% new-to-brand lift from competitor audiences.

NEWS

LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation

The unique collaboration creates a new ecosystem for brands and retailers, driving education, adoption, and incremental growth in commerce media.

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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