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LiveRamp

Publicis’ $2.2 billion LiveRamp deal clears US regulatory hurdle

Publicis Groupe’s $2.2 billion acquisition of advertising technology company LiveRamp has moved closer to completion after the two companies reached an agreement with the US Federal…

NEWS

Publicis acquires LiveRamp in all-cash deal valued at $2.2 billion

Publicis Groupe announced on Sunday it would acquire LiveRamp in an all-cash transaction valued at $2.167 billion, deepening the French advertising group’s investments in data, artificial…

NEWS

Beiersdorf drives 102% incremental revenue for NIVEA through data collaboration with LiveRamp and Publicis Groupe Middle East

Leveraging first-party retail transaction data through LiveRamp’s Data Collaboration Platform, Beiersdorf unlocked 53% new shopper growth and a 94% new-to-brand lift from competitor audiences.

NEWS

LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation

The unique collaboration creates a new ecosystem for brands and retailers, driving education, adoption, and incremental growth in commerce media.

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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