KFC Arabia has launched a Baloot-inspired campaign in Saudi Arabia in collaboration with TBWA\RAAD and Zat Baloot, seeking to turn the popular card game into an…
In an industry obsessed with attention, we looked for something rarer: work that actually sticks. For this Cannes Lions special, Communicate brought together industry voices to…
When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…
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