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Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

What 600 marketers revealed about the industry’s biggest blind spot

Marketing teams are under growing pressure to justify every dollar they spend, yet many are still prioritizing what is easiest to measure over what delivers sustainable…

INSIGHTS

Vimto Ramadan campaign named among world’s most effective

A campaign from the Middle East has been named among the world’s most effective advertising, according to Kantar’s 2026 Advertising Effectiveness Awards. Vimto’s Ramadan campaign secured…

NEWS

Climate Burnout Sets In, But Demand for Sustainable Brands Holds: Kantar

A new study by Kantar has found that consumers are experiencing “climate burnout” as fears over global conflicts, economic instability and safety increasingly dominate their concerns,…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Marketing 2026: 10 Trends Shaping the Future of Brand Growth

As 2026 approaches, the marketing world looks unrecognizable. It ushers in a plethora of challenges, new tools, and opportunities. Emerging technologies, shifting consumer behaviors, and the…

NEWS

Kantar Media Reactions 2025

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the world’s leading marketing data and analytics company. The findings come from…

NEWS

$106 billion and rising: UAE and Saudi brands reclaim growth momentum

Al Rajhi Bank holds strong as the most valuable brand overall. e& remains the most valuable Emirati brand. Brands that prioritize sustainability gain traction with consumers

NEWS

Marketers: Help shape the future of sustainable marketing

Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global initiative to…

INSIGHTS

New sustainability regulations in the UAE and KSA are reshaping the reality for business and brand growth. Are you ready for the future?

Astrid Ricketts, Sustainable Transformation Practice Lead MEA & Türkiye, Kantar and Amol Ghate, CEO MENAP, Kantar, has contributed this piece exclusively to Communicate.

NEWS

Research Reveals the World’s Most Valuable Brands

 The world’s most valuable brands rebound with 20% growth. NVIDIA rides the AI wave to join the top 10 megabrands.

NEWS

Kantar BrandZ Releases “Most Valuable Global Brands Report” for 2023

  Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.  

NEWS

Kantar Releases BrandZ Emirati and Saudi Spotlight Report 2021

Four levers set growth brands apart from the rest: convenience, innovation, value, and communication.

NEWS

Kantar’s Amol Ghate: “Strong Brands Also Tend To Bounce Back Much Faster From Downturns”

Data analytics and brand consulting company, Kantar, released the Kantar BrandZ Most Valuable Global Brands for 2021 report. This year's report highlighted that the world's most valuable…

NEWS
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