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Ipsos

Global consumer confidence holds steady across 30 countries

Global consumer confidence remained broadly stable in May 2026, with India topping the 30-country ranking and Hungary recording the largest annual improvement of any surveyed market,…

NEWS

Saudi Arabia bucks demographic decline reshaping global consumer economies

Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of 2.1 children…

NEWS

Saudi customers content but one in three plan to leave

On the surface, Saudi Arabia’s customer experience landscape looks strong. Some 69 percent of customers are satisfied with the brands they use, seven in ten can…

NEWS

Global influentials shape consumer spending decisions: Ipsos study

The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…

NEWS

Branded

Falling birth rates force rethink of brand strategies for seniors

Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…

NEWS

Scaling social creativity without sacrificing human connection

Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and measure campaigns at scale. As brands produce more…

INSIGHTS

Global consumer confidence falls sharply amid US-Iran war: Ipsos

Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…

NEWS

Only one in three marketers meets basic skills benchmark, study finds

Only around one in three marketers meets a basic benchmark of foundational knowledge, according to Ipsos’ “Marketing Anchors: The Case for Capability in an Era of…

NEWS

Ads that tell stories outperform feature-led campaigns, Ipsos study finds

Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer behaviour, according to new research…

NEWS

Ramadan 2026: Ipsos data shows thrillers and big names driving Egypt’s early TV buzz

Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month begins. Trailers…

NEWS

Ipsos ‘TikTok’s Made Me’ Report: Revealing the Influence of TikTok in Prompting Consumer Action for Brands

Ipsos released its ‘TikTok Made Me’ report about the platform's impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive sectors.

NEWS