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Ipsos

Global consumer confidence falls sharply amid US-Iran war: Ipsos

Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…

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Only one in three marketers meets basic skills benchmark, study finds

Only around one in three marketers meets a basic benchmark of foundational knowledge, according to Ipsos’ “Marketing Anchors: The Case for Capability in an Era of…

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Ads that tell stories outperform feature-led campaigns, Ipsos study finds

Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer behaviour, according to new research…

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Ramadan 2026: Ipsos data shows thrillers and big names driving Egypt’s early TV buzz

Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month begins. Trailers…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Ipsos ‘TikTok’s Made Me’ Report: Revealing the Influence of TikTok in Prompting Consumer Action for Brands

Ipsos released its ‘TikTok Made Me’ report about the platform's impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive sectors.

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Ipsos: Ziad Issa Appointed as Media CEO in MENA

Issa will be succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.

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Elie Aoun Steps Down From His Role as Media CEO at Ipsos in MENA

After dedicating 32 years to the multinational market research and consulting firm, Aoun bids farewell to his tenure.

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Building Blocks of an Effective Customer Experience Strategy

Global Chief Experience Officer at Ipsos, Helen Wilson discusses with the Communicate the foundational elements of a CX strategy that can help brands build a relationship…

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ABG and Ipsos Release Report on Data Privacy Awareness in the GCC

The research also explores ways to enhance data best practices in the era of Web 3.0.

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From a Transaction to an Interaction: The Emotional Side to Shopping

By Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP

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New Google Study Reveals Shopping Trends in MENA Leading to Black Friday

Sales season offers many opportunities for marketers to stand out.

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AR in Different Dimensions

New report by Snap Inc. and Ipsos provides findings on ‘Augmentality Shift’ for UAE and KSA markets.

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ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project, kickstarting June 5,…

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