Global consumer confidence remained broadly stable in May 2026, with India topping the 30-country ranking and Hungary recording the largest annual improvement of any surveyed market,…
Saudi Arabia stands out as one of only two economies among the world’s top 20 where fertility rates remain above the replacement level of 2.1 children…
On the surface, Saudi Arabia’s customer experience landscape looks strong. Some 69 percent of customers are satisfied with the brands they use, seven in ten can…
The world’s highest earners and business leaders continue to exert significant influence over consumer behaviour, with 80% of so-called “Global Influentials” saying they actively shape the…
Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…
Social media has become the world’s largest advertising channel, forcing marketers to rethink how they create, deploy and measure campaigns at scale. As brands produce more…
Global consumer confidence fell sharply in April 2026, declining 2.7 points to 46.7, according to the latest Global Consumer Confidence Index from Ipsos. The decline comes…
Only around one in three marketers meets a basic benchmark of foundational knowledge, according to Ipsos’ “Marketing Anchors: The Case for Capability in an Era of…
Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer behaviour, according to new research…
Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the holy month begins. Trailers…
Ipsos released its ‘TikTok Made Me’ report about the platform's impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive sectors.
Issa will be succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.
After dedicating 32 years to the multinational market research and consulting firm, Aoun bids farewell to his tenure.
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