Appointment to strengthen client partnerships and deliver transformative media outcomes in the UAE market
This newly created role reinforces Initiative's commitment to transformative growth and innovation, propelling the next phase of expansion across Middle East, North Africa, and Türkiye markets.
This initiative aims to repurpose hundreds of 4x3 outdoor billboards into ergonomic, robust, waterproof, and thermal tents, offering urgently essential temporary shelter to the affected population.
Meet Nour Dennaoui, Performance Media Specialist at Initiative
Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we use it.
This year will be shaped not only by trends, innovations, and technologies but also by people. Here are the agency figures expected to play a key…
An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of the group.…
IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its product offering…
Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a wide variety…
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems…
The regional media communications network announced that it won the ‘Best Social Media Campaign’ at the M&M Awards.
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