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Initiative Appoints Amine Adem as General Manager UAE

Appointment to strengthen client partnerships and deliver transformative media outcomes in the UAE market

Initiative MENAT Appoints Sanita Sandhu as Chief Strategy and Growth Officer

This newly created role reinforces Initiative's commitment to transformative growth and innovation, propelling the next phase of expansion across Middle East, North Africa, and Türkiye markets.

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Billboards to Tents: Wunderman Thompson Morocco and Jood Provide Shelter to Earthquake Victims

This initiative aims to repurpose hundreds of 4x3 outdoor billboards into ergonomic, robust, waterproof, and thermal tents, offering urgently essential temporary shelter to the affected population.

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Meet 30 Under 30 Nominee – Nour Dennaoui

Meet Nour Dennaoui, Performance Media Specialist at Initiative

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Data Goals for 2021? Take 2020’s Lessons Forward

Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we use it.

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Meet the Game-Changers of 2021

This year will be shaped not only by trends, innovations, and technologies but also by people. Here are the agency figures expected to play a key…

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Global Advertisers Establish Cross-Media Measurement Principles

An advertiser-focused group has launched a global initiative to make the advertiser voice heard on the topic of cross-media measurement, said a statement of the group.…

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The Lego Group appoints Initiative as global media agency

IPG Mediabrands’ Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process. Earlier this year, Initiative reinvented its product offering…

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PINAR appoints Initiative MENA as media agency

Turkish brand PINAR has appointed Initiative MENA as its media agency of record. Since its establishment in 1973 in Turkey, PINAR has served a wide variety…

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What Initiative Riyadh’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems…

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