Initials - Communicate Online
Initials

‘UAE shoppers value connected retail experiences over headline discounts’

Shoppers in the UAE increasingly value seamless, connected retail experiences over one-day Black Friday price cuts, according to new findings from Initials Middle East. The agency…

NEWS

Initials Appoints Hemal Soni to Head Middle East Expansion

Independent UK agency opens Middle East hub amid strong regional growth in retail and consumer marketing.

NEWS
Branded

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IKEA turns store strolls into rewarding steps

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