IAB urges industry-wide participation in digital initiative
The Interactive Advertising Bureau (IAB) GCC urges for greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. The…
NEWS
IAB GCC launches after 9 years of deliberation
What is IAB? The Interactive Advertising Bureau (IAB) is an independent body aimed at benefiting the digital ecosystem through education, research, standards, guidelines and best practices.…
NEWS
This new technology might just make advertising more expensive
There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic:…
NEWS