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Digital video ad spend seen rising 11% to $82 billion: IAB

Global digital video advertising spend is projected to rise 11% to $81.9 billion in 2026, outpacing the broader advertising market, according to a report by the…

NEWS

IAB MENA Announces Changes in Board Leadership

Choueiri Group's Michel Malkoun is new Chair of Board and Amazon Ads' Mohamad Itani is new Vice-Chair.

NEWS

IAB MENA Collaborates with UN Women to Hold Workshop on Women Empowerment Principles (WEPs)

The workshop was held in collaboration with UN Women with the aim to drive fast-forward progress for women’s representation and inclusion, in business at all levels.

NEWS

Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn’t Believe They Are

A new study by IAB reveals that the industry's perceived sense of readiness for the demise of third-party cookies does not align with the measures they're…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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