The industry body also reelects Rayan Karaky as Chair and Michel Malkoun as Vice-Chair.
Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.
The initiative also aims to promote brand safety in digital advertising in the GCC.
Social channels and digital video continue to dominate digital advertising.
The International Advertising Bureau (IAB) recently conducted an online survey with 29 senior executives from the marketing teams of agencies and clients.
The Interactive Advertising Bureau (IAB) announced on October 2nd, the start of a new study aiming to evaluate comprehensively the actual size of the region’s digital…
