Heriot-Watt University

The rise of conscious consumers: What brands need to know

Dr Sepideh Samadi, Assistant Professor in Marketing, Edinburgh Business School, Heriot-Watt University Dubai, has contributed this op-ed exclusively for Communicate.

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MMA Academy and Heriot-Watt University Dubai Partner to Develop Future Marketing Leaders Across the MENA Region

Together, this collaboration underscores the critical importance of investing in human capital as the foundation for sustainable growth, digital transformation, and marketing excellence in the MENA region.…

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Gender-Sensitive Planning in Higher Education: Education Alone is Not Enough

By Claire Roper-Browning, Regional Director of Marketing, Recruitment, Admissions, and Communications (MRAC) at Heriot-Watt University Dubai.

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International Women’s Day: Turning the Tables for Women in Tech

By Dr. Neamat El Gayar, Program Director of the MSc in Artificial Intelligence at Heriot-Watt University Dubai

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Branded

AI and Decision-Making: Balancing Accountability and Performance

By Professor Paul Hopkinson, Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Director for Heriot-Watt Online

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