Built to Last: How Henkel Is Rewriting the Rules of Brand Growth in the Age of AI
In a marketing world obsessed with disruption, few brands have the luxury, or the challenge, of thinking in centuries rather than quarters. Henkel Consumer Brands has…
BRANDS
AI, authenticity and omnichannel to transform CPG
Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…
INSIGHTS
