In a marketing world obsessed with disruption, few brands have the luxury, or the challenge, of thinking in centuries rather than quarters. Henkel Consumer Brands has…
Gulf consumers are more connected, demanding and value-driven than ever. In this interview, Abdulkarim Istanbouli, General Manager, Hair Professional GCC and MEA Expansion at Henkel, explains…
Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need to put…
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