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WPP Media launches as fully integrated, AI-powered media company  

Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. 

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GroupM Partners with Pacvue to Launch Integrated Commerce Management solution

Both organizations enter into strategic partnerships to help clients navigate the changing advertising ecosystem and bridge the gap between the retail and media worlds.

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GroupM & SeenThis’s Global Partnership Records Drop in Carbon Emissions by 230 Tonnes

GroupM’s carbon calculator now includes SeenThis technology following the partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15 million smartphones.

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GroupM MENA Achieves Landmark Success with Strategic Leadership and Business Wins

Appointments and organizational transformation drive business wins and client successes for WPP’s media investment group in MENA.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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GroupM Names Josh Krichefski CEO EMEA and UK

Krichefski succeeds Demet Ikiler.

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What Do Consumers Want in 2022?

(the right answer is joy).

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Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser

GroupM’s Global President, Business Intelligence has a lot to say about truisms around inflation, consumption, growth, and advertising.

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GroupM’s Demet Ikiler: “We Are Precious the Way We Are”

In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and being a…

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Analytics 101 for Influencers: The Crash Course Nobody is Talking About

By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually influence their…

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Mars consolidates global media planning and buying with MediaCom

Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and buying duties…

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MediaCom scores another global win

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of…

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BREAKING: Mindshare wins Pizza Hut account

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza…

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What does Maxus and MEC’s merger mean for MENA?

GroupM has announced that it will merge MEC and Maxus into one as yet unnamed agency, while strengthening its digital agency Essence to turn into a…

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