The Gen-Alpha (8-15 years old) have missed out on two formative years due to the pandemic. While the lockdowns were hard on everyone, their generation took…
Premium energy drink, Power Horse’s latest campaign, puts Gen Z in the spotlight to make them feel like they are seen and understood. Communicate discusses the ‘why’…
World renown audio streamer, Spotify unveiled the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report explored how Gen Zs…
By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications. For me,…
By Tony Stanol With a tighter candidate market and industries like tech firms and consultancies vying for advertising talent, mistakes in the hiring process are costlier than…
By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand…
By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle East. They…
