Gender Stereotype

Laughter is Indeed the Best Medicine and Cure

Imah Dugamay is the Middle East’s first Filipina Stand-Up Comedian. Similar to her co-patriots, she came to Dubai, years ago in expectation to pursue her corporate…

NEWS

FAB & Havas Middle East Unveil ‘Work Like a Mother’ Campaign for Mother’s Day

Havas Middle East and First Abu Dhabi Bank unveiled the 'Work Like a Mom.' The campaign challenges this misconception of mothers only being viewed as the caretakers of all…

NEWS

Adidas Reiterates Its Brand Values With ‘I’m Possible’ Campaign

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible…

NEWS

ABG out to tackle women and kids… in advertising

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and making new…

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Laughter is Indeed the Best Medicine and Cure

FAB & Havas Middle East Unveil ‘Work Like a Mother’ Campaign for Mother’s Day

Adidas Reiterates Its Brand Values With ‘I’m Possible’ Campaign

ABG out to tackle women and kids… in advertising

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA