Gartner - Communicate Online
Gartner

Marketers urged to earn attention as consumers tune out ads

More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…

NEWS

The three approaches organizations must adopt to derive value from AI

Setting AI ambition, strengthening AI foundations and empowering people for AI transformation are the three approaches organizations can use to derive value from artificial intelligence, according…

NEWS

CMOs expect AI to reshape role but few plan skill overhaul: Gartner survey

Nearly two-thirds of chief marketing officers expect artificial intelligence to reshape their role in the coming years dramatically, but far fewer believe their own skills will…

NEWS

AI will double PR budgets and replace internal channels: Gartner forecast

As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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