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Gartner

CMOs increase AI spending despite limited readiness, Gartner finds

Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to…

NEWS

Gartner warns of AI agent sprawl as Gulf firms accelerate adoption

Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…

NEWS

Marketers urged to earn attention as consumers tune out ads

More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…

NEWS

The three approaches organizations must adopt to derive value from AI

Setting AI ambition, strengthening AI foundations and empowering people for AI transformation are the three approaches organizations can use to derive value from artificial intelligence, according…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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