Consumers are open to AI tools that help them shop, but are far less willing to let AI make purchase decisions, according to Gartner, which said…
Worldwide spending on artificial intelligence is projected to rise 47% year over year to $2.59 trillion in 2026, according to research and advisory firm Gartner, as…
Chief marketing officers are allocating an average of 15.3% of marketing budgets to artificial intelligence initiatives, but most marketing organisations still lack the maturity needed to…
Companies urged to rein in governance risks as autonomous tools proliferate. Businesses are rushing to deploy artificial intelligence agents across their operations, but many risk losing…
More than eight in 10 US consumers (81%) say they aim to ignore and tune out ads, according to a survey by Gartner. The finding underscores…
Setting AI ambition, strengthening AI foundations and empowering people for AI transformation are the three approaches organizations can use to derive value from artificial intelligence, according…
Nearly two-thirds of chief marketing officers expect artificial intelligence to reshape their role in the coming years dramatically, but far fewer believe their own skills will…
As communicators brace for another year of AI disruption, two of Gartner’s latest predictions suggest the function is on the brink of its biggest reset in…
