By Yves-Michel Gabay, Managing Director MEA at Gamned.
Programmatic digital advertising specialist Gamned! shares 8 best practices to launch clever retargeting campaigns.
Programmatic digital advertising platform, Gamned! recently launched the digital advertising glossary, and here’s why every advertiser and agency needs it.
Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around your mobile…
With an overall average of 8.5/20, these results illustrate the strong need to evangelize the market on programmatic advertising issues.
Gamned! helps all industry actors to self-test their digital knowledge.
“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.
This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display to use…
Programmatic Advertising is bringing more accuracy in targeting for far more competitive cost. So the next question for the advertisers is : In-House or Outsourced ?…
The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the…
Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic auction. This…
Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through this concept,…
TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which was founded in 2009 by Olivier Goulon and Anthony Spinasse.…
