Roy Nasrallah, VP marketing at GMG on the rationale behind targeting gamers and understanding market sections and their overlap
Roy Nasrallah, VP marketing at GMG, explains exclusively to Communicate how they created a new product geared towards gamers, and how understanding data helps knowing consumers.
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The Pizza Hut Back-to-School Campaign Keeps the Summer Fun Alive
Pizza Hut Middle East takes its food experience into the Metaverse with the first-ever Pizza Hut world on Roblox.
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