Year-to-date sales in Saudi Arabia are up 16% compared to August 2024; August was Ford’s strongest August since 2016. Ford is the fastest-growing brand among the…
In the fast-paced consumer industry, brands need to continuously evolve to understand their audiences and maintain relevance amidst an overload of information and choices available to…
Concluding a high-stakes global creative agency review that started in April this year, Ford has hired BBDO as its lead global brand creative agency. It will…
Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the group deals…
When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is…
“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we believe? And…
