Effectiveness - Communicate Online
Effectiveness

Vimto Ramadan campaign named among world’s most effective

A campaign from the Middle East has been named among the world’s most effective advertising, according to Kantar’s 2026 Advertising Effectiveness Awards. Vimto’s Ramadan campaign secured…

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The WARC Awards Announce Winners across MEA for 2024

Global benchmark organization of advertising, marketing, brands, and campaigns, WARC announced Gold, Silver, and Bronze winners from the Middle East and Africa 2024. 3 Gold, 5 Silver,…

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Dubai Lynx Launches its Annual Creativity Report

Expanded rankings across networks, companies, and agencies set the benchmark for MENA.

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Dubai Lynx Announces 2024 Winners

Saudi Arabia achieved a historic milestone, winning five Grands Prix, their highest ever received at Dubai Lynx.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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MENA Effie Awards’ 14th Edition Crowns its Dazzling Victors

Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.

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WARC Awards for Effectiveness 2023 in association with LIONS Announces Grand Prix & Gold Winners

Eleven Grands Prix, two Grands Prix for Good, and eight Golds were awarded for the year 2023.  

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WARC Awards for Effectiveness Announces Jury for 2023

The WARC Awards for Effectiveness are judged using the WARC and Lions creative effectiveness and B2B effectiveness ladders. Juries feature senior marketing professionals from around the…

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Effie Global Announces Effectiveness Index Winners for the Year of 2021

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions…

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ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative…

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WARC Launches Awards for MENA Strategy 2022

The awards for MENA Strategy will be a part of a suite of WARC Awards, which also include the global WARC Awards for Effectiveness, and two other regional competitions…

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FP7 McCann Dubai Recognized as the 2022 Agency of the Year in WARC Global Effectiveness Rankings

FP7 McCann wins coveted honor for second consecutive year.

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WARC Awards for Effectiveness 2022 Open for Entries

The WARC Awards for Effectiveness 2022 in association with Lions, are now open for entries. The global awards, now in their second year, recognize the best…

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Highlights of the MENA Effie Awards’ First Round of Judging

See what the MENA Effie Awards judges had to say about this first edition post pandemic.

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