Effective Storytelling

WARC: The Age of Average is Upon Us

Among the plethora of buzzwords and trending concepts - the 'age of average' emerges as one synonymous with the death of distinctiveness. It addresses the ubiquitous…

NEWS

Influencer Marketing Platform, luma Launches in UAE

The platform aims to bridge the gap between brands and prolific content creators through authentic storytelling and cutting-edge technology.

NEWS

TBWA/RAAD & TikTok’s Latest White Paper Explores “Storytelling in the Creative Renaissance”

In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white paper also…

NEWS

MENA Effie Awards’ 14th Edition Crowns its Dazzling Victors

Hosted at the iconic Armani Hotel, Burj Khalifa, the awards gala honored the epitome of excellence in effective work across the MENA region.

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Branded

Cadillac Celebrates Ramadan with its Latest Digital Campaign for its First EV Launch

Cadillac launched a Ramadan campaign - 'Ramadan Cruises,’ drawing a similarity between the holy month’s tranquility with Cadillac’s first electric vehicle - LYRIQ, highlighting its ability…

NEWS

WARC Awards for MENA Strategy Announces Winners for 2022

Havas Middle East wins Grand Prix for Barakat’s Read The Label campaign

NEWS

WARC Report: 50% of APAC Marketers are Preparing for the Web 3

WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today released The State…

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