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Edelman Announces Marie Claire Maalouf as EMEA Chief Creative Officer

Marie Claire joined Edelman last year as Chief Creative Officer of ME, having spent 17 years at Impact BBDO.

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Great Expectations: Can You Meet Them?

In an increasing race for talent and with rising employee expectations, Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains how organizations can stand out…

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Edelman Appoints New Middle East Chairman

Senior Emirati business leader Tariq Bin Hendi will advise on the agency’s growth across the Middle East region.

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Edelman Hires Senior Sustainability Expert

Eleanor O’Keeffe joins Edelman EMEA from her role at COP26.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Edelman Inaugurates New Head Office in Yas Creative Hub

Edelman Middle East announced its first head office in the capital’s Yas Creative Hub, kickstarting the transition of twofour54 from Khalifa Park to Yas Island.

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Trust in UAE’s Leadership Remains Amongst Highest in the World

Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as the most…

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Edelman to Drop Clients that Don’t Meet ESG Standards

Independent global PR giant Edelman said it will “part ways with clients” that don’t adhere to its new environmental, social, and governance guidelines (ESG).

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What We Learned From This Year’s Trust Barometer Report

Communicate spoke with Omar Qirem, CEO of Edelman Middle East, to learn more about the findings from this year's edition of the Edelman Trust Barometer Report.

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Internal Podcasting: Why Is It Relevant Now?

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment.

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Highlights From the 2020 Edelman Barometer Report

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains…

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COVID-19: A Case in Point For Employee Response Communications

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health…

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