Derek Green - Communicate Online
Derek Green

Brands are betting big on creators in GCC countries

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the region’s focus…

NEWS
Branded

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Ounass expands into physical retail activations with Stage

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Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

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Trends
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