For decades, out-of-home(OOH) was advertising’s blind spot, the one channel every brand insisted “worked” and no CMO could actually prove. You bought the biggest board on…
A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…
Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. For decades, the consumer packaged goods (CPG) industry…
The rules of automotive marketing are evolving at an ever-increasing rate. Only a few years ago, success was measured in footfall to the showrooms. Today, it’s…
UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced inability to access unified customer data is undermining the technology’s…
Top-performing advertisers are investing more heavily in artificial intelligence, modernizing their marketing technology stacks and increasing reliance on first-party data, according to StackAdapt’s 2026 digital advertising…
By 2030, advertising may no longer be aimed solely at people. It may be aimed at their bots. That is the premise underpinning a new Advertising…
As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at the…
As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more by precision,…
Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At the start…
Dubai-based martech startup MEmob+ has won five awards at the MMA Smarties DACH Awards 2025 in Germany, marking a significant milestone for the UAE’s growing advertising…
By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer sentiment, and…
In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital touchpoints. Augmented…
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