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Data

F&B becoming the next performance marketing frontier

A new generation of operating platforms — led by companies like Foodics — is quietly enabling retail media-style capability inside F&B. Walk into almost any ambitious…

NEWS

From reach to relevance: the rise of data-driven commerce in Gulf

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. For decades, the consumer packaged goods (CPG) industry…

INSIGHTS

Data is rewiring our approach to automotive marketing in the UAE

The rules of automotive marketing are evolving at an ever-increasing rate. Only a few years ago, success was measured in footfall to the showrooms. Today, it’s…

THE-VIEW

UAE marketers lead on AI trust but struggle with data gaps: Report

UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced inability to access unified customer data is undermining the technology’s…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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AI investment and first-party data mark divide between top and other advertisers

Top-performing advertisers are investing more heavily in artificial intelligence, modernizing their marketing technology stacks and increasing reliance on first-party data, according to StackAdapt’s 2026 digital advertising…

NEWS

The battle to become the world’s primary source of intelligence

By 2030, advertising may no longer be aimed solely at people. It may be aimed at their bots. That is the premise underpinning a new Advertising…

NEWS

From automation to influence: How AI, data, and creators are rewiring MENA Media

As AI reshapes media planning across MENA, Zenith sees the real opportunity in shifting how growth is planned and measured. Toseef Butt, business director at the…

NEWS

GCC Marketing in 2026: The Year Data, AI, and Culture Converge

As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more by precision,…

NEWS

From Hype to Hard Truths: The Trends That Will Redefine Marketing in 2026

Sarah Maina If 2025 has taught marketers anything, it’s that telling the difference between hype and real transformation is becoming a survival skill. At the start…

THE-VIEW

Dubai’s MEmob+ Wins Five Awards at MMA Smarties DACH, Showcasing Next-Gen Marketing Innovation

Dubai-based martech startup MEmob+ has won five awards at the MMA Smarties DACH Awards 2025 in Germany, marking a significant milestone for the UAE’s growing advertising…

NEWS

Beyond Budgets and Buzzwords, The Real Marketing Advantage in 2026 Will Be Internal

By Jim Kruger, CMO at Informatica Every year, marketers planning ahead tend to fixate on external forces. We analyze market trends, economic conditions, consumer sentiment, and…

THE-VIEW

The New Hospitality Journey: Connecting with Guests via AR

In today’s hospitality landscape, luxury isn’t just about physical space; it’s also about how well a brand can connect with customers through significant digital touchpoints.  Augmented…

NEWS

MCN Supercharges Client Solutions with the Expansion of Acxiom in Middle East, North Africa, and Turkey

Acxiom Expands AI, Data, Tech, and Product Capabilities in MENAT Region as Part of MCN Family Offering Middle East Communications Network (MCN) has announced a major…

NEWS
Trends
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