Data Protection

AI in Marketing & Advertising Strategy: The What? How? Where? & When?

In today's data-rich landscape, marketers grapple with extracting actionable insights. AI offers a solution that enables advertisers to optimize communication strategies. Bhaskar Bateja, Head of Strategy for…

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Majority of UAE Businesses Don’t Strictly Apply Customer Data Protection Policies

Zoho survey also reveales that only 24% of the businesses are fully acquainted with privacy laws.

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Data Protection Law 2019: DIFC Evolution

By Sharvari Alape The DIFC Data Protection Law No. 1 of 2007 is due to be modified soon with the new proposed Data Protection Law [2019]…

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Redefining value exchange: Give brands your data AND get paid for it

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning toward the…

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AI in Marketing & Advertising Strategy: The What? How? Where? & When?

Majority of UAE Businesses Don’t Strictly Apply Customer Data Protection Policies

Data Protection Law 2019: DIFC Evolution

Redefining value exchange: Give brands your data AND get paid for it

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