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Customer

Why understanding customers matters more than predicting their behavior

My local shop manager can anticipate my behavior in a way that makes me feel totally undisciplined every single time. I will get a WhatsApp message…

THE-VIEW

In the Gulf, the unhappy customer writes to you first

Most coverage of YouGov’s Most Recommended Brands 2026 went to the rankings. Emirates came first in the UAE, while Saudia came first in Saudi Arabia. I…

THE-VIEW

Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that…

NEWS

Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

BYD and Twitch brought electric vehicle innovation into Saudi Arabia’s gaming culture

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Trends

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