With their latest campaign, The Big City Centre Vote, Majid-Al-Futtaim opens the floor to mall visitors, to develop customized solutions catering to their wants and needs.
Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we use it.
Talkwalker shares insights on how brands are now putting their full focus on customer centric strategies.
