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culture

Why cultural authenticity gives brands a competitive edge

Rashid Gargash For years, brands have competed on the familiar pillars of price, convenience, and product innovation. Today, however, consumers – particularly younger generations – are…

THE-VIEW

Jumeirah launches global cultural campaign centered on Arab hospitality

Luxury hospitality group Jumeirah has launched a global brand campaign that places Arab cultural identity at the center of its international positioning, marking the start of…

NEWS

Culture seeking ‘proof of human’ in AI-saturated world, says Backlash report

Audiences are increasingly searching for signs of authentic human effort as artificial intelligence-generated content spreads across digital platforms, according to a new cultural trends report published…

NEWS

Why storytelling, not specs, is driving automotive relevance in Saudi Arabia

When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not added; it…

NEWS

Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

What does AlUla’s Global Outreach Mean for KSA’s Cultural Heritage?

In an exclusive interview with Melanie de Souza, Executive Director for Destination Marketing at the Royal Commission for AlUla, we dive into the purpose behind Saudi Arabia's…

NEWS

Why AlUla is a Land of Communication, and Always Has Been

By Abdulrahman AlTrairi, Chief of Communications and PR for the Royal Commission for AlUla.

NEWS

Home Center’s “Homecoming” Initiative Breaks Major Taboo in the Middle East

Publicis Groupe's Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.

NEWS

Adland vs Hollywood: What the Advertising Industry Can Learn from the Mistakes of 1960s Hollywood and the Success of The Godfather

By Ahmad Abu Zannad

NEWS

How Abu Dhabi Creative Media Authority is Taking the Industry to Another Level

Abu Dhabi’s Creative Media Authority plays a key role in driving cultural and creative business to the emirate. Director General for the Creative Media Authority, Michael…

NEWS