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Crm

HubSpot, Salesforce race towards agentic CRM

HubSpot and Salesforce are ramping up efforts to lead the rapidly evolving agentic CRM market, as businesses increasingly adopt AI-powered agents to automate sales, marketing and…

INSIGHTS

The New and Improved CRM

Beerud Sheth, CEO of conversational AI technology company Gupshup, explains why CRM needs to be recast as conversational relationship management.

NEWS

The reason behind loyalty agency ICLP’s rebrand

ICLP, a global loyalty agency, was founded in 1987 and has been present in the Middle East since 1993. It is now merging with loyalty, travel…

NEWS

Road junctions

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant to repetitive…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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