Contextual Advertising

Seedtag’s New Contextual Audiences Connect Brands with Unique Consumer Interests

Driven by Seedtag’s Contextual AI technology, Contextual Audiences allow marketers to activate accurate and scalable targeting to reach their ideal audience.

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Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day

Findings highlight key terms being discussed across Seedtag’s global publisher network.

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Seedtag Acquires KMTX

Move aims to boost contextual performance for advertisers.

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ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project, kickstarting June 5,…

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Branded

Contextual Targeting Boosts Consumer Interest in Advertising by 32%

Seedtag and Nielsen’s research shows consumers perceive ads more positively when they are contextual versus the traditionally used demographic targeting.

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