Content Marketing

The Business of Balancing Visibility and Authenticity

By Shelley Bosworth, Business Coach, and FMCG Expert.

Is the Creator Economy Overblown and Ready to Pop?

The creator economy has often been touted as the future of marketing & commerce. However, as hype and VC funding in the space declines, Akanksha Goel, Founder…

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Pizza Hut Appoints Publicis Middle East as Creative Agency Partner

Win follows a competitive pitch process taking place over several months.

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Netizency’s Social Recap: October 2022 Updates

Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant updates for…

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Branded

The Rise of Programmatic Podcast Advertising

By Suzi Kuban, Chief Content Officer, and Marketing at Next Broadcast Media

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Everything You Need to Know About the SocialFi Platform – Million

The NFT-powered social media platform, Million is set to launch by the end of this year. The platform allows content creators to monetize their work by…

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ABG Announces New Lead for UAE Cross-Media Measurement Committee

The Advertising Business Group (ABG) announced the appointment of Amine Sadik.

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BrandRipplr and Mediaquest Launch MENA Content Creators Awards

Event will be the region’s largest for content creators and talents.

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Creativity in Less than 60 Seconds

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok…

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Snapchat Shares Hacks For Ramadan 2020

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to…

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Digital Tales

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always…

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Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up…

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