From navigating all kinds of new commerce to emerging trends and strategies, there’s a lot in store.
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys…
‘Analytics for Artists' now includes Shorts data within ‘Total Reach.’
OMD MENA hosted its very first conference under its new series Sense. Communicate spoke to Seb Hernoux, Chief Data and Technology Officer at OMD USA, about how…
YouGov has released the Biggest Brand Movers - the top brands with a significant increase in positive consumer brand perception across YouGov brand index metrics between…
By Paul Wright, Managing Director UK, FR, ME & Turkey at Appsflyer
Mazher Abidi, Strategy Director at Initiative, on why data has to be part of our media discussion and how to improve the way we use it.
Keep your eyes peeled for these emerging trends highlighted by Global Web Index in 2021.
Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning toward the…
