Consumer Behavior - Communicate Online
Consumer Behavior

Commerce Growth Looks Promising Amid Global Increase in Consumer Purchasing & Marketing Spend

New AppsFlyer Report shows an uplift for e-commerce apps as consumer purchasing and marketing spend experience significant global growth. Building and maintaining customer loyalty will be a top…

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Ipsos ‘TikTok’s Made Me’ Report: Revealing the Influence of TikTok in Prompting Consumer Action for Brands

Ipsos released its ‘TikTok Made Me’ report about the platform's impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive sectors.

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Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision

By Nikita Matilda Fernandes, Corporate Communications

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Reshaping Communication Ethics in the Digital Era

By Baha Hamadi, Founder & Managing Director, Keel Comms

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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GfK Report: Insights into UAE Consumer Behavior and Priorities

The Global Consumer Outlook Report 2024 sheds light on the top concerns of UAE consumers and explores trends and insights that shape the consumer landscape.

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Deservingness: Exploring its Influence on Consumer Behaviour

Dafna Goor, Assistant Professor of Marketing at London Business School, delves into the realm of deservingness, its impact on decision-making, and the intricate world of consumer behaviour.

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Crescent Campaigns: How Ramadan Shapes Consumer Behaviours in the GCC

By Manara Global

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ServiceNow Survey Reveals UAE Consumer Expectations to Build an Ideal Customer Experience

UAE consumers rank healthcare (45%) and government services (38%) as top sectors when it comes to providing the best customer experience.

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Where Is Your Audience? Entertainment Trends of the Future

Aamir Allibhoy, Regional Chief Marketing Officer at Tim Hortons, explains where and how the Saudi youth spend their time, from gaming to sports and Netflix.

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NielsenIQ Analysis Reveals FMCG Consumer Insights Across MEA during Ramadan

NielsenIQ, the global leader in consumer intelligence, has released an insights calendar that provides fresh data on consumer behavior each day, related to Ramadan.

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How Brands Can Boost Sales During the Holy Month

Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage the opportunity…

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Google Study Explores Saudi Shopping Behaviors during Ramadan

Online shopping keeps growing in Saudi Arabia during the holy month, even among less traditionally online-savvy categories like food and beauty.

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Meta Annual Study Reveals Shoppers Behavioral Insights in UAE during Ramadan

7.8 million interactions containing the word “kindness” took place on Facebook on the final day of Ramadan last year.

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