Consumer Behavior - Communicate Online
Consumer Behavior

Why MENA Marketers Cutting Brand Budgets Right Now Are Making a Costly Mistake

Marketing budgets always get twitchy when the economy wobbles. Uncertainty creeps in, boardrooms tense up, and the marketing line item is usually the first thing finance…

INSIGHTS

Commerce Growth Looks Promising Amid Global Increase in Consumer Purchasing & Marketing Spend

New AppsFlyer Report shows an uplift for e-commerce apps as consumer purchasing and marketing spend experience significant global growth. Building and maintaining customer loyalty will be a top…

NEWS

Ipsos ‘TikTok’s Made Me’ Report: Revealing the Influence of TikTok in Prompting Consumer Action for Brands

Ipsos released its ‘TikTok Made Me’ report about the platform's impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive sectors.

NEWS

Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision

By Nikita Matilda Fernandes, Corporate Communications

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Reshaping Communication Ethics in the Digital Era

By Baha Hamadi, Founder & Managing Director, Keel Comms

NEWS

GfK Report: Insights into UAE Consumer Behavior and Priorities

The Global Consumer Outlook Report 2024 sheds light on the top concerns of UAE consumers and explores trends and insights that shape the consumer landscape.

NEWS

Deservingness: Exploring its Influence on Consumer Behaviour

Dafna Goor, Assistant Professor of Marketing at London Business School, delves into the realm of deservingness, its impact on decision-making, and the intricate world of consumer behaviour.

NEWS

Crescent Campaigns: How Ramadan Shapes Consumer Behaviours in the GCC

By Manara Global

NEWS

ServiceNow Survey Reveals UAE Consumer Expectations to Build an Ideal Customer Experience

UAE consumers rank healthcare (45%) and government services (38%) as top sectors when it comes to providing the best customer experience.

NEWS

Where Is Your Audience? Entertainment Trends of the Future

Aamir Allibhoy, Regional Chief Marketing Officer at Tim Hortons, explains where and how the Saudi youth spend their time, from gaming to sports and Netflix.

NEWS

NielsenIQ Analysis Reveals FMCG Consumer Insights Across MEA during Ramadan

NielsenIQ, the global leader in consumer intelligence, has released an insights calendar that provides fresh data on consumer behavior each day, related to Ramadan.

NEWS

How Brands Can Boost Sales During the Holy Month

Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage the opportunity…

NEWS

Google Study Explores Saudi Shopping Behaviors during Ramadan

Online shopping keeps growing in Saudi Arabia during the holy month, even among less traditionally online-savvy categories like food and beauty.

NEWS
Trends
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