Communication - Communicate Online
Communication

Abhirami Vinod: From Byline to Brandline

In an exclusive opinion piece Abhirami Vinod tells her story from India to Dubai, the lessons learned and how she morphed from journalism to being a…

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Reshaping Communication Ethics in the Digital Era

By Baha Hamadi, Founder & Managing Director, Keel Comms

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The Micro-messaging Era Looms Large

By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood

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Leveraging Generative AI to Bridge the Generational Divide in Internal Comms

By Sherin Hamdan, Business Development Executive, Keel Comms

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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W7Worldwide Report: PR Key to Sustainability and Ease Climate Impact

The report cites a survey conducted by the International Public Relations Association (IPRA) in 2022, the findings of which revealed the increasing importance of PR in…

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How Advanced Tech is Impacting Human Interaction, Facilitating Lives and Improving Livelihoods

By Baha Hamadi, Vice President Communications, Deep Knowledge Group

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Communicating with Authenticity in High-Pressure Situations

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective.

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Covid-19 has Ushered in a New Era in Crisis Communications

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.

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The Most Important Things You MUST Request from your Digital Marketing Agency

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a lot of…

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Reflection From Gen Z

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications. For me,…

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Amazon.ae Witness Rise in Ad Awareness

Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE during the…

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Behind the Rebranding: C2 Comms

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The…

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Caught in a crossfire

Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families and the…

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