In an exclusive opinion piece Abhirami Vinod tells her story from India to Dubai, the lessons learned and how she morphed from journalism to being a…
By Baha Hamadi, Founder & Managing Director, Keel Comms
By Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
By Sherin Hamdan, Business Development Executive, Keel Comms
The report cites a survey conducted by the International Public Relations Association (IPRA) in 2022, the findings of which revealed the increasing importance of PR in…
By Baha Hamadi, Vice President Communications, Deep Knowledge Group
Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective.
Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.
By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a lot of…
By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications. For me,…
Following the launch of Amazon.ae at the beginning of May, the brand has experienced a significant rise in its ad awareness within the UAE during the…
By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions. The…
Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families and the…
